An Identification call, also referred to as an ID call, is a call made by a live caller with the goal of identifying who the person is supporting in a political campaign, which side the person is supporting in a ballet initiative, or if a person identifies for or against a particular message a company is attempting to deliver.
An ID script will contain a direct ask to the person to confirm their support for a particular person, position, or message. This will be delivered by one of two types of calls: a Blind ID or an Identified ID. In a Blind ID, the caller will not identify who is responsible for the call. In an Identified ID, the caller will provide the listener with who is responsible for making the call.
A Persuasion call is a political call to a group of already identified undecided voters. The purpose is to attempt to persuade the undecided voter to support a particular candidate or a particular position in a ballet initiative.
A GOTV call is a political call and is also known as a Get-Out-The-Vote call. A GOTV call is typically to a voter who is already a supporter of a candidate or a position. The purpose is to move an infrequent voter to go vote.
An automated call is one where the caller records a voice or text message and it is sent to the caller’s targeted list of phone numbers at a particular time of the caller’s choosing.
A fundraising call will introduce the caller and the organization responsible for making the call. The caller will build a case for the needed donation and ask for a particular amount of money to help that particular cause.
An IVR Survey is also known as an Interactive Voice Response survey. It is a pre-recorded automated survey in which people respond to questions by typing numerical responses using the telephone keypad.
A Telephone Town Hall is an individualized telephone forum allowing a candidate, cause or company to hold a two-way conversation with a targeted audience of any size. It functions similar to a radio call-in show where listeners are able to answer questions in a controlled environment. The participants will be able to ask questions to the speaker, respond to real-time polling questions or donate to a cause.